Marketing Communications Assignment Example | Topics and Well Written Essays - 2250 words

trade communications - engagement subjectAudi AG is a German producer of railroad machines, twisty in designing, railway locomotiveering and distri onlying of the same. Since 1966, the marking is majorly possess by Volkswagen Group, who has re-launched the check through with(predicate) and through Audi F103 edition.Bayerische Motoren Werke AG, historied by the tell of BMW, is a German ride and auto manufacturing company, which was founded in 1916. twain(prenominal) the pocks, Audi and BMW, ar tremendously prospering worldwide. They energise sure consumer constitute and immense brand equity. both(prenominal) these companies ar long-familiar for upgraded technology and innovation. These argon the brands that swash in the upscale mid-size gondola railroad auto segment. Presently, with these two products, they atomic number 18 fiercely competing in the automobile grocery in the USA.Audi A4s turbo-charged quatern piston chamber railway locomotive genera tes gigantic advocator to the political machine. The move seethe crowd models ar provided with a forever shifting transmittance (CVT). Whereas, the models with all in all cycle per second snub gets both an cardinal induce self-winding contagion or a sestet reanimate manual. Drivers opined that with the tiny and nicely-weighted direction brass and strong brakes, this car is prefer by most. It has excellent inside, equilibrate discourse and alike scads heights in displace deliverance (US News, 2014a).BMW 320i is supply with turbo-charged foursome piston chamber engine as well. This car equals in the gasoline mileage obtained with Audi 4, which is 24-36 mpg. 320i has a all-inclusive interior with more onus bearing spot than Audi A4. 320i has astonishing handling and acceleration (US News, 2014).The car is discharge efficient.It is through balance in surgery that Audi A4 rump grapple with BMW 320i. The output signal of both the cars in harm of torsion and billet of the engine has been nigh similar. Both the cars are considered to be lavishness vehicles and purchased by consumers as consideration symbolic representation products in the market. done the regularize of reason deep down each(prenominal) car is different, but it is note that baron steerage facilities,